<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9"><url><loc>https://substack.newconsumer.com/p/claude-is-getting-consumers-to-spend</loc><news:news><news:publication><news:name>The New Consumer (on Substack)</news:name><news:language>en</news:language></news:publication><news:publication_date>2026-05-04T14:06:27+00:00</news:publication_date><news:title>Claude is getting consumers to spend real money on AI</news:title></news:news></url></urlset>