Introducing the Consumer Trends Beauty Special 2025

What are today’s beauty shoppers looking for? What do they want from brands? And is the Gen. Z beauty consumer loyal?

I’m excited to share a new Consumer Trends special report, my latest collaboration with Coefficient Capital.

This latest Consumer Trends report is an 80-slide presentation that you can view and download for free, on my site, or download directly here as a PDF. Feel free to share widely.

It’s the latest in our ongoing Consumer Trends series, which has now generated 13 reports. (All of this continues to be inspired, of course, by analyst and investor Mary Meeker’s legendary Internet Trends report.) This one was a special partnership with View From 32, a beauty-focused advisory founded by former Sephora merchants.

• Topics include: How today’s beauty consumers think about products, ingredients, brands, and shopping, including key generational differences.

• TikTok Shop is the fastest-growing beauty marketplace in history. What’s working there?

• What makes a luxury beauty brand? And what do beauty shoppers want to splurge on right now?

• More results from our 12th original Consumer Trends survey of more than 3,000 US consumers, in partnership with Toluna.

I’ll also be exploring these topics further here on Substack: Please subscribe now to get future updates and all of my work. And if you find this valuable, please consider becoming a member.

Questions? Feedback? Want me to present this at your event or to your team? I’m dan@newconsumer.com.

One more link to the report!