Really enjoyed going through this! Particularly how AI is being regarded by generations / earners. I was surprised by the food happiness matrix — where wine beverages placed versus spirits, given the market is showing wine recession outpacing spirits recession. According to SipServe data.. wine is down 9.9% (volume) while spirits volume is down 6.3% in Q1 ‘25.
Really enjoyed going through this! Particularly how AI is being regarded by generations / earners. I was surprised by the food happiness matrix — where wine beverages placed versus spirits, given the market is showing wine recession outpacing spirits recession. According to SipServe data.. wine is down 9.9% (volume) while spirits volume is down 6.3% in Q1 ‘25.