The New Consumer (on Substack)

The New Consumer (on Substack)

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Is smoking really back?

Are we at peak protein? Not even close

Introducing the Consumer Trends 2026 Food & Beverage Special

Has Sweetgreen hit bottom?

David Protein has our attention. Here’s the bigger plan.

Introducing the Live Shopping Update, in partnership with Whatnot

The things that inspired me in 2025

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