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People want new stuff all the time
But it has to be good. Also: Why Sweetgreen’s fries are canceled. And notes from Q2 earnings.
Aug 9
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Dan Frommer
5
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The New Consumer (on Substack)
People want new stuff all the time
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July 2025
Introducing the Consumer Trends 2025 Mid-Year Report
AI is polarizing. Pets are family. Podcasts move culture.
Jul 17
•
Dan Frommer
9
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The New Consumer (on Substack)
Introducing the Consumer Trends 2025 Mid-Year Report
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Daydream, AI, and the future of shopping
Also: AG1 at Costco, Parachute pulls back from retail, and why Netflix can’t really compete with YouTube.
Jul 3
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Dan Frommer
2
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The New Consumer (on Substack)
Daydream, AI, and the future of shopping
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June 2025
How to build a better subscription business
Oats Overnight gets 90% of its DTC customers to subscribe immediately. Founder Brian Tate shares its strategy.
Jun 6
•
Dan Frommer
3
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The New Consumer (on Substack)
How to build a better subscription business
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May 2025
Introducing the Consumer Trends Food Feelings Matrix
We asked thousands of Americans to rate 96 food and drinks, from almond butter to whiskey. Here are the healthiest and funnest.
May 24
•
Dan Frommer
8
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The New Consumer (on Substack)
Introducing the Consumer Trends Food Feelings Matrix
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A decade with the Apple Watch
Thoughts, observations, and exclusive new data, after 3,675 days on the wrist.
May 16
•
Dan Frommer
7
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The New Consumer (on Substack)
A decade with the Apple Watch
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The new face of consumer AI
Fidji Simo, OpenAI’s new ‘CEO of Applications’, has a big opportunity with real problems to solve. Also: What Sweetgreen and DoorDash are saying about…
May 10
•
Dan Frommer
6
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The New Consumer (on Substack)
The new face of consumer AI
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April 2025
Introducing the Consumer Trends Beauty Special 2025
What are today’s beauty shoppers looking for? What do they want from brands? And is the Gen. Z beauty consumer loyal?
Apr 11
•
Dan Frommer
20
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The New Consumer (on Substack)
Introducing the Consumer Trends Beauty Special 2025
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Uncharted Tarifftory
Welcome to the dumb kind of volatility.
Apr 7
•
Dan Frommer
3
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The New Consumer (on Substack)
Uncharted Tarifftory
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March 2025
How Americans really think about seed oils, Poppi & Olipop, and MAHA
In-depth research from our latest Consumer Trends report.
Mar 21
•
Dan Frommer
4
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The New Consumer (on Substack)
How Americans really think about seed oils, Poppi & Olipop, and MAHA
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Introducing the Consumer Trends Food & Wellness Special 2025
What do Americans say they want to eat? What are they actually eating? And what do they really think about seed oils?
Mar 7
•
Dan Frommer
6
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The New Consumer (on Substack)
Introducing the Consumer Trends Food & Wellness Special 2025
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Resy’s million-dollar tables
And the real value of reservation platforms. Also: Did the restaurant industry learn anything from Covid? And, What’s Working w/ talent and influencers.
Mar 1
•
Dan Frommer
5
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The New Consumer (on Substack)
Resy’s million-dollar tables
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