Early AI shopping data shows a shorter funnel with higher conversion

Great news for brands today. But new economics are coming.

Jun 26 • Dan Frommer

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Introducing the Consumer Trends 2026 Alcohol Special

Is alcohol really the new tobacco?

Jun 18 • Dan Frommer

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Loonen is the bottled water that hot-girl influencers, Volvo moms, and detail-obsessed product nerds can agree on

“I might be 90% plastic at this point,” founder Clara Sieg says, “but my daughter isn’t, and that is a really precious thing that I want to try and…

Jun 13 • Dan Frommer

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Why protein coffee and ice cream might actually work

Two new launches by Oats Overnight and David Protein enter two polarizing categories — but where the interest skews young.

Jun 8 • Dan Frommer

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May 2026

Why everyone’s launching a beverage brand

It’s easy to enter, hard to win, and the prize is huge. Sounds like Powerball, but it’s the $250+ billion US beverage market.

May 16 • Dan Frommer

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Claude is getting consumers to spend real money on AI

ChatGPT and Claude look like the same product. They’re becoming very different businesses.

May 4 • Dan Frommer

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April 2026

DTC isn’t dead

It’s just different now.

Apr 24 • Dan Frommer

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The next 40 million GLP-1 users

How they’re different and what it means for food businesses. Also: Why Grüns won.

Apr 15 • Dan Frommer

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March 2026

Is smoking really back?

Sorry to disappoint. Plus: The Quince growth chart revealed, and seven years (!) of The New Consumer.

Mar 26 • Dan Frommer

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Are we at peak protein? Not even close

We asked 3,000 consumers how they feel about adding protein to 18 products, from snack bars to beer. Here’s where the opportunity is — and where it…

Mar 20 • Dan Frommer

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Introducing the Consumer Trends 2026 Food & Beverage Special

Are we at peak protein?

Mar 4 • Dan Frommer

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February 2026

Has Sweetgreen hit bottom?

Wraps to the rescue, after years of drifting?

Feb 28 • Dan Frommer

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